Relatli: Accelerating AI Features for a Relationship-Building Platform
Relatli’s AI-driven platform helps professionals nurture authentic relationships. By offering real-time coaching, automated follow-ups, and contextual insights, Relatli elevates both personal and business connections.
Challenges
- Lacking in-house expertise to implement NLP-driven suggestions and intelligent follow-up models.
- Delays in launching AI features risked losing market momentum to competitors offering smarter tools.
- Uncertainty around best practices for ongoing AI model refinement and maintenance.
Goals
- Integrate key AI features—contextual suggestions, automated reminders, relationship scoring—quickly and reliably.
- Enable the internal team to manage and enhance these models post-launch.
- Stand out from generic CRM competitors by delivering a truly proactive, AI-informed relationship platform.
Why Gaussian?
Gaussian’s AI Solutions Implementation service promised hands-on technical execution. Rather than just a plan, Gaussian would build and deploy the models, train Relatli’s team, and ensure smooth handover.
Solution
- Seamless integration of NLP models interpreting conversation history to provide dynamic suggestions.
- Automated follow-up workflows reducing user effort and enhancing engagement consistency.
- Onboarding sessions teaching Relatli’s team to tweak models, ensuring the platform stays responsive to user needs.
Results
- All key AI features launched in under 4 months, halving the estimated timeline.
- 2x increase in daily active users as the platform’s suggestions felt timely and relevant.
- 50% faster onboarding, thanks to intuitive automation guiding new users through relationship-building best practices.
"Gaussian transformed our vision into a tangible product. Our users now feel like the platform truly ‘knows’ them."
- Sarah Kim, Head of Product at Relatli
Looking Ahead
With foundational AI capabilities in place, Relatli can continuously refine personalization, explore new verticals (like mentor-mentee relationships), and cement itself as the go-to platform for meaningful, AI-enhanced connections.