Immaginy: Empowering Innovation Consultancy with AI Insights
Immaginy orchestrates innovation sprints and discovery workshops, helping businesses turn complexity into opportunity through design thinking and strategic ideation.
Challenges
- Consultants were unsure how to harness AI for quicker ideation and user testing simulations.
- Clients increasingly asked about AI-driven prototypes, leaving Immaginy at risk of appearing outdated.
- Without AI know-how, internal teams hesitated to pitch AI enhancements in workshops.
Goals
- Elevate consultants’ AI literacy, enabling them to incorporate AI into design sprints with confidence.
- Differentiate Immaginy’s offerings by infusing workshops with generative prototypes and rapid scenario testing.
- Accelerate concept validation to deliver value to clients faster.
Why Gaussian?
Gaussian’s AI Awareness & Education provided the perfect entry point. Rather than generic AI concepts, Gaussian tailored sessions to Immaginy’s processes, demonstrating real workshop integrations.
Solution
- Interactive workshops detailing how generative AI could simulate user feedback, optimize product concepts, and spark creative solutions.
- Customized playbooks explaining how to weave AI prompts into design sprints and ideation exercises.
- Post-training Q&A and resources ensuring consultants continuously refine their AI approaches.
Results
- 90% of consultants more confident in proposing AI-based methods after training.
- 3 new AI-augmented workshop formats launched, attracting clients seeking modern, tech-savvy innovation partners.
- 30% quicker concept validation, as generative models provided immediate feedback on ideas.
"Now we confidently say to clients: yes, we bring AI insights to the table. Our sessions are more creative, efficient, and future-focused."
- Luca De Santis, Chief Strategist at Immaginy
Looking Ahead
Immaginy expects consistent project growth as they blend human creativity with AI-driven accelerators. By staying updated with new models and tools, they’ll keep workshops fresh, impactful, and relevant.